election leaflet from labour

[iamyamyam]

Last night I received a election leaflet from Val Shawcross,the labour candidate for the Lambeth and Southwark GLA seat.

Right on the top it had a graph, apparently from a MORI poll, showing labour on 41%, Tories on 40% lib dems on 14 and greens on 6%. The lib- dems had a massive arrow next to them saying "cant win here"

Yet on her website it says "In Lambeth and Southwark just a 3% swing would see a victory for the Lib dems"

http://www.valshawcross.com/index.php?id=378

We'll ones wrong and I guess as Southwark council is run by the lib dems the election leaflet is trying convince people not to go out and " waste" a vote on the lib dem's

Is election advertising treated the same as normal advertising? Isn't there some form of penalty for making misleading claims?

[kford]

It's policed by the ASA and the BACC (British Advertising Clearing Centre) when it comes to traditional TV and most print, but I think there's a publish-and-be-damned attitude to everything else.

[pk]

iamyamyam Wrote:

-------------------------------------------------------

> Last night I received a election leaflet from Val

> Shawcross,the labour candidate for the Lambeth and

> Southwark GLA seat.

>

> Right on the top it had a graph, apparently from a

> MORI poll, showing labour on 41%, Tories on 40%

> lib dems on 14 and greens on 6%. The lib- dems

> had a massive arrow next to them saying "cant win

> here"

>

> Yet on her website it says "In Lambeth and

> Southwark just a 3% swing would see a victory for

> the Lib dems"

>

> http://www.valshawcross.com/index.php?id=378

>

> We'll ones wrong and I guess as Southwark council

> is run by the lib dems the election leaflet is

> trying convince people not to go out and " waste"

> a vote on the lib dem's

>

> Is election advertising treated the same as normal

> advertising? Isn't there some form of penalty for

> making misleading claims?

haven't seen the stuff so obviously don't know what i'm talking about, but perhaps the different stats are referring to different elections (of the three that we're voting on today)?

[iamyamyam]

Maybe PK, but the leaflet was all about electing Val Shawcross as our representive on the GLA, not about the mayoral election where it probably holds more weight