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Demonstrating the quality of the goods through a low risk loss-leader is always a useful way to introduce a possible long term partnership.


The economic benefits of partnership - particularly efficiency in delivering core activities such as food preparation - is a useful way of calculating and extracting measurable benefits from a merger.


One should always be wary of uneven partnerships - these have a tendency to be perceived as a hostile takeover and prove unattractive for either one partner or the other in the long term.


If there's a particular exchange of exclusive services (that is both proprietary and unique to each partner) that can be delivered with equal demands on resource that's usually where the best foundations lie.

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