Why so personal? Possibly because the issue is constantly framed as black and white. Both Brexit and remain cover a whole spectrum of opinions, but a lot of the nuance in the debate seems to get lost in the name-calling. I think the internet has had an effect in encouraging the airing of more extreme views, but the papers have also been pretty divisive and maybe it?s inevitable given the referendum only had two options. I remember the Scottish were only given in or out options in their referendum, but the government ultimately offered a middle way (more devolution) to stop them leaving.