I read an article recently about companies assessing opinions in chat-rooms and forums by posting threads which encourage debate. They then analyse the responses, weigh them against the socio-economic index for that area and hey-presto, a new government policy is born (or not). Surely I'm not the only one to think that JennyUKs post is one of these? Does anyone who is bright enough to use a on-line chatroom really still think that "paper is paper"?? I think I can hear the policy wonks creating a new law as we speak. Also it aint bad advertising for Moltex - free, straight to the consumer, heavily targeted (ED=Nappy Valley). Beware, The friendly forum has been taken over by product placement groups.