I breastfed in front of Telly, until it started to become a distraction for little one. She is now 2 1/2 and allowed to watch TV after supper (Peppa Pig DVD and Bob the builder current favourites.) A friend doesn't let her child watch TV, doesn't actually own one and as soon as the child sees a TV she wants it on! It's my opinion that when you totally ban something it makes it more desirable. Another example I only gave my little one water for ages and she used to drive me mad trying everyone else's sippy cups trying to find juice. Now she has juice occasionally and the rest of the time is happy with her water. On another level, what do you think about toddlers playing "Toddler Apps" on IPhones? A good friend was saying that her toddler loves them. I felt a bit weird at first, probably because it's something that didn't exist when we were young, but since then my husband has got a IPhone and I looked into a few apps. There are loads, we have downloaded some educational ones (Touch the circle type thing). I find it incredible how quickly my daughter learns how to work them, much quicker than me! Does anyone else let their little ones play these apps?