Having spoken to about 30 retailers today in Herne Hill they are all concerned about their livelihoods. Just Williams isn't just about the kids, its about the whole community, and people's livelihoods, their jobs. It takes a huge amount of guts, innovation to run your own business. So to totally focus on yummy mummy comments is to belittle the issue. Sure profits have to be made, but its about being reasonable and balanced. Do we really all want a community taken over by the big profiteering companies, that drive out the very shops that drew us to these great places we all live in. What happens when not only these shops go, but some of the essential shops, such as the local laundrette, for those that don't have their own washing machine, the local garage to fix cars, the local shoe mender - where we will get this stuff done - or are we looking at the next level of socio-economic cleansing? Using the kids as an excuse to switch-off frankly doesn't cut it as a reason to switch-off from this campaign when its people's jobs at stake. Everyone has a right to express an opinion, whether they are adults or children, and good on them for learning to speak out now when they are young, and not focus on more petty issues and become cynical adults.