It's always a problem for early adopters - you get shafted. The question is how the company deal with it. IMHO the BBC should have said when they got overwhelmed that 'we have high standards and we can't take your order because, if we did, we could't live up to those standards. Sorry - but try us again and you can be assured that, when we can take your order, you will receive the top quality service we pride ourselves on.' I think anyone would have respected that in the same way that people understand that you can't get into certain restaurants without booking in advance. A positive spin off is that I have now tried Spice Republic as recommended above - online order (slightly disappointing that you can't pay online as well but never mind). It was really very good and arrived in good time for us to witness the rugby thing with a full stomach. My veggie sister, who had over 20 options, was well impressed - her brain nearly exploded after so many years of so little choice! Will try BBC - now my closest takeaway - when the hysteria has abated. BTW there aren't thousands of BBC's - fewer than 20 on current count - hardly a multinational.