I doubt the staff will be anywhere nearly as friendly. Iceland was a great place to pick up stuff like ahem, ice, bleach, toilet paper way cheaper than anywhere else locally and the staff would actually check the stockroom for stuff not on the shelves, unlike every other supermarket around here. Personally, I'll miss it, much better than Bejams ever was and the freezers/fridges didn't regularly fail (leading to food-borne illness occuring) like the ones in International/Somerfield/Co Op.