'It's not about the average EDF user.' I thought the same, but the first photo-call was in a kitchen on a 'leafy Peckham street' (it looked like Choumert Road to me) with a story-teller, her partner and sons Archie and Milo. I don't think you'd need to stray too far from the 'Family Room' to find a similar family. As regards Ed's tax arrangements: 'It was something Mrs Miliband did and not Ed.' Ed's IHT and CGT liabilities would both have been affected by the change, so its highly likely he would have been a signatory. He's certainly not in any rush to get the document out in the open. Ed was twenty odd at the time, and a key member of Gordon Brown's team as Shadow Chancellor. For him to basically say 'My Mum did it' and expect people to accept that as the end of the matter is preposterous. If his mother didn't think he could trusted with his own financial arrangements, maybe he should have had a word with Tony Benn. He also 'tax-planned' his way out substantial death duties.