As someone who knows only too well how devastating Motor Neurone Disease (i.e. ALS) is, I can only say that any publicity and the tiniest donation is great. My sister, who is only 36 and has been battling this horrible illness for years, is extremely pleased with the amount of awareness this "campaign" has raised, whether people have donated or not, or done it for exposure/indulgence or not, or whatever their motives are - she is not judging or moaning about the format of the campaign, the amount donated or how much knowledge is shared on the disease or the charities involved. I guess it's a "anything better than nothing" situation, especially considering that at present there is no cure nor prevention for MND, although the research has made progress in the last few years. Here is the link to the Motor Neurone Disease Association for those who want to find out more. http://www.mndassociation.org/ ?2m has been donated so far with this challenge thing. Thanks