With RPC here... I wear a hi-viz, lights, take the prime location on the road etc, but no helmet. My take on what he is trying to say is he wants the normalisation of cycling, therefore protection of the cyclist - and thus, everyone - becomes second nature to everyone using the roads. Idiots and morons will always be around, but that is across the board wether cyclist, xxx driver or pedestrian. (I meant whether, not a castrated goat.)