No Mick Mac its definitely in Greenwich proper. Regardless of the postcode, per google maps the store will be less than a 5 minute walk from the Cutty Sark in central Greenwich, whereas it will be a 15 minute walk from Deptford station, in central Deptford. Geographically and postcode wise its 100% in Greenwich and the ES is basically lying for its advertisers. I am not sure what you are looking at? The ES article is annoyingly mixing up the developments which are currently being built in Deptford and causing confusion. The "new village of 980 homes" is a different development in Deptford. One which I imagine when being sold will be in the estate-agent made up place of "West Greenwich SE8", as developers increasingly try to erase what they see as grubby Deptford from marketing brochures, like this place: http://www.paynesandborthwick.com/. This website makes me laugh, the development must be 20 minutes from Greenwich station and less than ten from Deptford station yet they blurt on about the wonderful connections in "West Greenwich SE8". Such clap trap. New Capital Quay cannot be "between Deptford and Greenwich", its either in Deptford or Greenwich, unless its being built on stilts above the Creek which it is not. That is just the Evening Standard trying to rationalise its incredibly incorrect article. "a ?42 million mixed-used development with 121 apartments" - again this is a different development in Deptford. Sorry for writing so much, just bugs me how bad that ES article was!