I have noticed the Nero / All chains hatred by many ED residents with interest. I have no particular liking for chains over the local coffee shops, but go to Nero largely because they serve a takeaway cup larger than a thimble. In fact you might note that every major successful chain offers cups of this volume, because of the important observation that most people are not midgets. However this fact has not generally sunk in with our intrepid local entrepreneurs, and large cups are (or certainly were) just not available from any of the non corporate coffee shops - yet these are what person after person orders in the queue at Nero/Starbucks etc. I have bought coffee at Blue Mountain, Drum Petit Chou and all look at me like I am nuts when I ask for a takeaway cup bigger than 200ml. I also go to Nero because there is a (slim) chance of sitting in a comfy, clean sofa chair instead of a tiny cramped chair. And they have newspapers which might encourage me to linger and buy another coffee - smart idea eh? Also the music is more appropriate to the time of day. I remember being forced to some hairy barista's Best Heavy Metal Guitar Solo album while in Drum on a sunday. The place was empty except me - I wonder why. Nero played Bach and was rammed. I once turned away an ice coffee from Blue Mountain as they hadnt crushed the ice and and it was in a 200ml cup or something (ie 2/3 the size of a can of coke). I mean WTF? Conclusion: There is just a small chance that corporates are successful in the first place because they are somewhat more aware of what people want.