I agree it is really silly, I work at Brockwell Lido and we have the same problem. It is just due to lack of staff on reception, as they just want bare minimum. I find that I may be dealing with a customer while the phone is ringing and by the time I am free, it has stopped, then another customer walks in, so on, making it impossible to answer more than a few calls. I would advise complaining to Fusion head office as this is the only way anything will happen...if that even helps!!