I can understand the need/demand for another betting shop if the existing ones were so crowded you couldn't get anymore people in. There are enough opportunities to gamble down LL if you include the Lottery, Rivoli amusement arcade, Ladbrokes. The article in the Guardian raises the point of exposure. The William Hill is already massive, the Woolwich is of comparable size. To pay the rent they will be under cutting each other promoting the feeling of no risk gambling with inducements and special offers. The existing gambling venues always look empty bar one man and his dog, has any one seen anyone in the Rivoli?