Kids are already bombarded with enough consumer rubbish when they go into shops - not just toy shops but supermarkets, newsagents etc. I think to try and peddle toys, paints, pencils, and even dress up stuff as "book related" is taking the p**s! It's a bit like those annoying ?4 magazines that are aimed at kids. The kids rarely bother to look inside to read the magazine and do the puzzles, they just want the tatty plastic toy or make-up set on the front.