Knock down the Iceland? Great idea! Maybe put up a 40 story multimillion pound skyscraper in it's place with enough room for a Waitrose, mini Harrods and a few luxury penthouse apartments, maybe even whack a direct tube service to Oxford circus (no stops along route). Don't you love living in SE22? :-) In response I hardly think that replacing one chain with a perceived better suited chain will bring the existing Lordship lanes independent shopping precinct crashing down nor will it have "sold it's self out " by gaining the services of these type of shops ,people will vote with there feet furthermore "that I must hate living in SE22 ? " A little over the top methinks , mind you I like your idea of a none stop tube to Oxford circus perhaps a link to the Eurostar while we are at it East Dulwich to Paris in under 3 hours ?