speaking as someone who crossed the river, I think ELL has had a huge impact because previously I looked at the London Tube Map in relation to my work place to decide whether to research an area. Because a lot of south east london didnt used to show up, they werent at the top of the list to check out however since ELL it opens eyes to new areas. Also a lot of the city seems to be moving towards canary wharf and media/IT companies to shoreditch, both of which are easily accessible due to ELL increasing the desirability.