I was living through it, and heard what the shopkeepers said. It's not fair to blame the closures on,in effect,old fashioned attitiudes/marketing. Small shopkeepers can't compete with the big boys relationship with the wholesalers/manufacturers if they're trying to sell the same type of goods. Yes, if you see a niche, give your shop a silly name and charge twice as much, and hope for the best. Excellent retail strategy Lynne