Masters Superfish rules! I am a northerner by heritage and a sairf Londoner by luck, and am in a constant search for fish & chips reminiscent of those we devour when on long weekends in Brid (Bridlington, East Yorks. to southerners), when, disgracefully, we eat them for lunch and dinner and bring some back to London to eat later...yeah, I know. I agree with northernmonkey - Superfish in Waterloo has by far the best fried fish in south London; generous portions, perfectly cooked, properly skinned fish, excellent mushy peas. Chips are ok; not perfect, but good enough. Olleys is ok but the portions are ridiculously small for the price they charge. Sea Cow is equally stingy and just pretentious - mushy peas made out of petit pois, for God's sake; I had to remonstrate when I discovered this. They thought I was mad; I have stopped giving them my money. I just drive down to Superfish and all is right with the world!