"Aspirational" is a marketing term for consumers wishing to define themselves as somehow superior through their brand choice. There is an element of snobbery in the way the original question is posed, i.e., Would people prefer to shop somewhere that is perceived to be more exclusive, luxurious and altogether lovelier than what is currently available and more in keeping with how they would like to be seen? James appears to believe a Waitrose or M&S on Lordship Lane in addition to the already existing supermarkets is a good idea. There is, however, a significant body of evidence pointing to supermarket expansion onto the high street directly causing the decline in numbers of independent local traders, particularly grocers, butchers, fishmongers and specialist food shops of the sort that makes Lordship Lane the thriving place it is. A House of Commons all party committee in 2006 concluded that by 2015 very few small retailers would survive in the face of unfair competition from the supermarkets. Should you care to read it, you can find it at:http://news.bbc.co.uk/1/shared/bsp/hi/pdfs/15_02_06_highstreet.pdf I'm at a loss to see how anyone who purports to represent the interests of the local community can be in favour of something that will in all probability have a detrimental impact on the livelihoods of established and,thankfully, currently well supported independent small businesses that make Lordship Lane the vibrant thriving high street it is now just to have a fridge full of food with slightly swankier labels.